Anecdote
Anecdote is a Berlin-based sound design studio working in advertising and film for top-notch clients like Netflix, Red Bull, and Sony PlayStation. I was contracted to build the entire brand identity system, including logo, typography, color palette, and a full style guide to aid in future implementation, along with the company's website and portfolio. The logo draws inspiration from the movement of sound waves through space and the sequence of still images through time that make up a film. On the web, a blend-mode applied to brand elements keeps them legible over video content underneath, letting them interact with it in interesting and sometimes unexpected ways.
2026
Branding