RB26 California
Ground-up creative direction and branding for a California lifestyle and streetwear label built around a high-end cannabis cultivator. As co-founder and creative lead, I developed the full identity system, packaging, and apparel line, art-directed all photography, and launched the e-commerce presence — building a premium brand that earned strong media exposure and carried the company through to its acquisition in 2019.
2019
Branding, Creative Direction